Articles: What is the NAIPO Relax Lounge in Hamburg?
What is the NAIPO Relax Lounge in Hamburg?
The NAIPO Relax Lounge is the innovative showroom and experience concept within our flagship store in Hamburg's HafenCity. It offers our visitors a specialized testing environment to extensively, realistically, and undisturbed try out our high-end relaxation technology before making a purchase decision. In modern retail (Retail 2.0), simply looking at products is often no longer enough. That's why we developed the Relax Lounge as a multisensory experience center.
The concept encompasses the following core areas:
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Undisturbed trial seating (Privacy Cabins): In our acoustically optimized showroom booths, you can test the complex functions (such as surround sound and zero gravity) of our Red Dot Award-winning massage chairs under real conditions – away from the regular hustle and bustle of the store.
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Digital Product Exploration (NAIPO OS): Each test station is equipped with separate tablets. Our special NAIPO OS software gives you access to an interactive, digital catalog. Here you can learn in detail about the technology used, specifications, and functionality of the chairs during the test – retail 2.0 at its finest.
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Aroma & Technology Test: Our armchairs feature integrated aroma systems. The enclosed cabins are structurally necessary to allow for the targeted testing of our exclusive "Vital Essence" aroma collection without the fragrances mixing with the rest of the sales area.
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Individual expert advice: Accompanied by our local experts, you will find the perfect model to suit your lifestyle and home through active testing of the devices and digital information.
In short: The NAIPO Relax Lounge is not a traditional spa, but rather the most modern form of retail consultation. Experience the future of brick-and-mortar retail – on your next visit to HafenCity.
Book your appointment now at naipo.de




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