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NAIPO originates from massage technology. Today, three things belong together: devices for home use, dedicated rooms where the same technology runs daily, and the associated service.

The underlying principle is simple: relaxation shouldn't be a rare, exceptional occasion at the spa, but something that has a place in everyday life – at home, on the go, in places where you already are.

Two symbols, two ideas. 耐 (nài) It means persistent, steadfast, patient. The same character is contained in 耐心, patience. 魄 (pò) It stands for strength and vitality. Taken together: strength that lasts.

This isn't a retrospective interpretation, but a benchmark. A massage chair that breaks down after two years doesn't deserve the name. That's why we repair them in our own workshop instead of replacing them.

In China, massage is part of everyday life. It can be found in every neighborhood, it costs little, and no one has to earn it as a reward. It has been documented there for over two thousand years as Tuina.

In Europe, the same treatment requires an appointment, a trip, and a price that makes it impossible for most people to make it a weekly habit. This gap was precisely our starting point. Not another piece of furniture, but a way to bring massage from the exception to the rule into everyday life.

This is what we mean when we say: anyone, anytime, anywhere.

Before NAIPO existed, its founders worked in Shenzhen for years. Today, the city is home to Huawei, Tencent, DJI, BYD, and ZTE, hence its nickname, China's Silicon Valley.

What this means in practical terms: Whoever manufactures a product there speaks directly to the factory, not a middleman. Motors, rails, controls, and upholstery fabrics are all within a few hours' radius. This proximity is the reason why a change to the chair takes weeks for us, not a whole model year.

The second half of the work takes place in Hamburg: selection, testing, service, and the decision as to what actually goes on sale.

Massage chairs are our main product and the source of our expertise. Everything we know about mechanics, materials, controls, and software comes from them.

Our massage chairs combine classic massage techniques with body measurement, app control, and proprietary programs. The underlying software, NAIPO OS, is developed in-house. Anyone who owns a NAIPO device owns technology that we have built and use ourselves.

Development takes place in two locations. Strategy, software, and everything related to the European market are created in Hamburg. Manufacturing operations—components, mechanics, and prototypes—are located in Shenzhen.

This division is no coincidence, but rather the reason why we not only purchase devices, but also co-develop them.

A massage chair is a significant purchase. That's why we offer two ways to access the same technology.

One leads home: You buy a device and use it every day. The other leads into our rooms. In the NAIPO Relax Lounge You can book a private room with an armchair, lighting, fragrance, and sound. In the open area of ​​our stores, you can try things out without booking anything.

Both are the same technique. Only the entry barrier is different.

A sold armchair disappears into the living room. We only hear about it again if something goes wrong.

An armchair on our sales floor is used by strangers every day. Different body sizes, different expectations, hundreds of uses a week. As a result, wear and tear becomes apparent after months instead of years. A program that no one lets run to completion will be noticed before it reaches thousands of homes. And anyone standing nearby will hear the question that isn't in the data sheet.

That's why a store is more than just a sales area for us. It's the place where the next generation of models is created.

Our locations are not showrooms. They contain the same models that are sold in the online shop, and they are running all day.

This includes everything that makes a visit special: the Relax Lounge as a private space, open areas for trying things out, fragrance, music, and now also functional drinks. It's not a wellness program, but a place where our products are in operation and can be experienced without an appointment.

The opening of the first Relax Lounge in Hamburg was delayed due to the pandemic, but was finally realized in 2020 as part of the headquarters. Today, it serves as both a retail store and a testing facility. Customers who try out a chair there often give us direct feedback, which is incorporated into every product generation.

NAIPO can now be experienced physically in over 40 cities across Germany, in showrooms, retail stores, and pop-up shops. No appointment necessary, no pressure to buy, just a genuine experience.

What has an effect in our rooms is rarely just the armchair. It's also the scent in the room and the light.

With Wellness Club by NAIPO Let's summarize the things that make this effect portable: aromas, reed diffusers, and select everyday products. A few carefully chosen items, instead of a generic wellness assortment.

The same technology also works where people work, wait, or stay overnight: hotels, offices, gyms, and hospitality venues.

For these environments, we provide equipment and concepts that can be integrated into existing spaces. For businesses, this isn't a special case, but rather the same idea taken a step further: bringing relaxation to where people already are. Inquiries can be made via NAIPO Business.

Behind the German-Chinese brand NAIPO stands an experienced management team.

NAIPO received the Plus X Award for "Best Brand of the Year 2025," as well as the Red Dot and iF Design Awards. The Relax Lounge was nominated for Innovation of the Year by the German Wellness Association. Media outlets such as RTL, FAZ, Business Insider, Women's Health, and Forbes have reported on NAIPO. Products were featured in official gift packages at the Grammy Awards.

From 2021 to 2025, NAIPO partnered with Naturefund and offset its own CO₂ emissions through the Blue Planet Certificate. Packaging is increasingly made from recycled materials.

We see the greater leverage in product lifespan. New products are designed to be repairable, and we carry out repairs in our own workshop. What lasts ten years doesn't need to be replaced.

This industry often uses numbers in its advertising that lack units. A massage roller moves in three axes: up and down, back and forth, and in depth. What's promised beyond that is just a number in the brochure, not an additional direction of movement.

Therefore, we specify what a chair can do and also state its limitations: rail length in centimeters, body size range, number of programs. Where we cannot prove an effect, we do not claim it.

A massage chair is not a medical device. It does not replace physiotherapy or medical treatment. It makes it easy to take twenty minutes a day. That's the whole point.

Our goal is not to sell people occasional moments of relaxation.

We want to build technology and spaces where relaxation is a natural part of everyday life. At home. In our homes. And in the places where people already spend time.

Find Well-Being.