NAIPO's story.

We stand for

2016-2017: First Office. First Norderstedt, then Hamburg.

2016-2017: Between Shenzhen and Hamburg. Development of the first massage devices.

2017: Development. In addition to massage devices, massage chairs are also being developed.

2018: Results. NAIPO on the American TV show "Hallmark."

2020: Opening of the first experimental store in Hamburg. In the midst of the pandemic.

2020: The foundation for the Relax Lounge is laid, but delayed by the pandemic.

2020: NAIPO donates 10k FFP2 masks during the pandemic.

2022: Around the world. Including a NAIPO store in Cyprus and 20+ test locations in Europe. Collaborations with KaDeWe and Selfridges London.

World-class athlete x NAIPO: Han Ying – European Championship winner, Olympic competitor and defensive artist of the German national table tennis team uses NAIPO for her regeneration.

2024: First NAIPO Art Edition. Exhibited at Muthesius and NordArt.

2024-2025: Brand Collaborations

learn more

2025: Marcel Jansen, German football legend and former HSV president, stands for sporting versatility and responsible commitment in German football.

2025: NAIPO app for IOS and Android.

2016-2017: First Office. First Norderstedt, then Hamburg.

2016-2017: Between Shenzhen and Hamburg. Development of the first massage devices.

2017: Development. In addition to massage devices, massage chairs are also being developed.

2018: Results. NAIPO on the American TV show "Hallmark."

2020: Opening of the first experimental store in Hamburg. In the midst of the pandemic.

2020: The foundation for the Relax Lounge is laid, but delayed by the pandemic.

2020: NAIPO donates 10k FFP2 masks during the pandemic.

2022: Around the world. Including a NAIPO store in Cyprus and 20+ test locations in Europe. Collaborations with KaDeWe and Selfridges London.

World-class athlete x NAIPO: Han Ying – European Championship winner, Olympic competitor and defensive artist of the German national table tennis team uses NAIPO for her regeneration.

2024: First NAIPO Art Edition. Exhibited at Muthesius and NordArt.

2024-2025: Brand Collaborations

learn more

2025: Marcel Jansen, German football legend and former HSV president, stands for sporting versatility and responsible commitment in German football.

2025: NAIPO app for IOS and Android.

2016-2017: First Office. First Norderstedt, then Hamburg.

2016-2017: Between Shenzhen and Hamburg. Development of the first massage devices.

2017: Development. In addition to massage devices, massage chairs are also being developed.

2018: Results. NAIPO on the American TV show "Hallmark."

2020: Opening of the first experimental store in Hamburg. In the midst of the pandemic.

2020: The foundation for the Relax Lounge is laid, but delayed by the pandemic.

2020: NAIPO donates 10k FFP2 masks during the pandemic.

2022: Around the world. Including a NAIPO store in Cyprus and 20+ test locations in Europe. Collaborations with KaDeWe and Selfridges London.

World-class athlete x NAIPO: Han Ying – European Championship winner, Olympic competitor and defensive artist of the German national table tennis team uses NAIPO for her regeneration.

2024: First NAIPO Art Edition. Exhibited at Muthesius and NordArt.

2024-2025: Brand Collaborations

learn more

2025: Marcel Jansen, German football legend and former HSV president, stands for sporting versatility and responsible commitment in German football.

2025: NAIPO app for IOS and Android.

2016-2017: First Office. First Norderstedt, then Hamburg.

2016-2017: Between Shenzhen and Hamburg. Development of the first massage devices.

2017: Development. In addition to massage devices, massage chairs are also being developed.

2018: Results. NAIPO on the American TV show "Hallmark."

2020: Opening of the first experimental store in Hamburg. In the midst of the pandemic.

2020: The foundation for the Relax Lounge is laid, but delayed by the pandemic.

2020: NAIPO donates 10k FFP2 masks during the pandemic.

2022: Around the world. Including a NAIPO store in Cyprus and 20+ test locations in Europe. Collaborations with KaDeWe and Selfridges London.

World-class athlete x NAIPO: Han Ying – European Championship winner, Olympic competitor and defensive artist of the German national table tennis team uses NAIPO for her regeneration.

2024: First NAIPO Art Edition. Exhibited at Muthesius and NordArt.

2024-2025: Brand Collaborations

learn more

2025: Marcel Jansen, German football legend and former HSV president, stands for sporting versatility and responsible commitment in German football.

2025: NAIPO app for IOS and Android.

NAIPO is one of the leading brands in the field of modern massage technology.

Since 2017, we have been developing our products at two key locations: Hamburg – for European product quality – and Shenzhen, China's "Silicon Valley," for technological excellence. There, traditional massage techniques merge with modern sensor technology, software, and durable hardware – for seamless integration into everyday life.

Our aim: to make it easier for people around the world to access the beneficial effects of regular massage – flexible, effective and without barriers.

"We make the benefits of a daily massage accessible to anyone, anytime, anywhere."

Behind the German-Chinese brand NAIPO stands an experienced management team.

One of the key minds is Gang Chen – a pioneer in international e-commerce who co-founded a now publicly listed electronics brand in the early 2000s and has since built numerous technology-driven companies.

David Eberst, whose background in software development and digital brand strategy has played a key role in shaping the design of NAIPO's products. He was previously involved in the development of several successful consumer brands and remains responsible for the conceptual development of the portfolio.

From vision to global brand

With development centers in Hamburg and Shenzhen—the Chinese technology hub—NAIPO combines German product quality with Asian innovation. The first products already achieved bestseller rankings on Amazon. Today, NAIPO distributes massage devices in over 25 countries—including Germany, the USA, Romania, and Cyprus—with its own infrastructure for design, manufacturing, and logistics.

Day One: The beginning of a wellness brand that rethinks regeneration – and makes massage accessible to everyone.

Innovation meets everyday life

NAIPO products combine traditional massage therapy with intelligent features such as body measurement, app control, and personalized programs. Each model is designed for longevity—ideal for use at home, in lounges, or in hotels. Customers in the Bundesliga, international hotels, and thousands of private customers rely on NAIPO technology.

Relax Lounge: Massage put to the test

What many people don't realize: NAIPO Relax Lounges aren't just places to relax—they're also permanent practical tests. In a stylish environment, identical models from the online shop run there for up to eight hours a day, seven days a week. And they do so for years—without maintenance. This continuous commercial exposure underscores the exceptional quality of the products, which are sold in exactly the same form in the B8C sector.

In the midst of the pandemic, NAIPO opened its first own store at its headquarters in Hamburg – as a test environment for new product and service concepts.

From prototype to concept

The opening of the first Relax Lounge in Hamburg was delayed due to the pandemic, but was completed in 2020 as part of the headquarters. Today, it serves as a combined test site, showroom, and experience area. Visitors can not only relax there but also provide direct feedback—a continuous optimization process that flows into each product generation.

More than 40 locations. 1 claim.

NAIPO can now be experienced physically in over 40 cities across Germany – whether in showrooms, retail stores, or pop-ups. No appointment commitment, no pressure to buy – just a real experience.

Sustainability as standard

Since 2021, NAIPO has been working with Naturefund and offsetting its CO₂ emissions through the Blue Planet Certificate. Packaging is increasingly made from recycled materials. New products are designed to be easily repairable—a long-term approach to sustainability.

Awards & Media Presence

NAIPO was honored with the Plus X Award for "Best Brand of the Year 2025," as well as the Red Dot and iF Design Awards. The Relax Lounge was nominated as Innovation of the Year by the German Wellness Association. Media outlets such as RTL, FAZ, Business Insider, Women's Health, and Forbes have featured NAIPO. NAIPO products were included in official gift packages at the Grammy Awards—an international seal of quality.

Forbes about NAIPO: “These shiatsu massagers will melt the pain right out of her neck, back, legs and other parts she didn't realize were hurting.”

Mission: Find Well-Being for all

NAIPO pursues a clear goal: to make the benefits of professional massage available anytime, anywhere – for beginners and advanced users alike. Whether for post-sport recovery, daily relaxation, or therapeutic support – NAIPO stands for tangible effects, modern technologies, and uncompromising quality.

NAIPO's story.

"We make the benefits of a daily massage accessible to anyone, anytime, anywhere."

From vision to global brand

Innovation meets everyday life

Relax Lounge: Massage put to the test

From prototype to concept

More than 40 locations. 1 claim.

Sustainability as standard

Mission: Find Well-Being for all

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