Relax Lounge Hamburg
Two open spaces in Hamburg where people voluntarily sit and do nothing. For a brand, this is a rare kind of space: full attention, a relaxed atmosphere, a clearly defined audience.
Am Grasbrookpark 1, 20457 Hamburg
The flagship location on the waterfront. Large space, natural light, visitors from the neighborhood and guests who travel specifically for this purpose. Team events and corporate bookings take place here — people stay longer than a massage session.
View locationBallindamm 2-3, 20095 Hamburg
City center, directly on the Inner Alster lake. Shorter visits during lunch breaks, office workers, shoppers. High foot traffic, clear rhythm throughout the day.
View locationAll of these can be booked individually and combined. The entry point is usually a four-week pilot program at one location.
After a twenty-minute massage, you're thirsty. A chilled product offered at precisely this moment is tasted, not overlooked. The most genuine sampling moment we can offer.
A video plays while the massage is being given. No sound, no competition for attention. The gaze is fixed, the mind is clear.
A refrigerator, dispenser, or a small bar area designed to your specifications. Visible from the moment someone enters the lounge.
NAIPO gift sets are given as presents, for Christmas and throughout the year. Each set includes a branded product that travels to a household that otherwise wouldn't have bought it.
Flyers, cards and leaflets in the welcome folder and at the counter. It seems unspectacular and works because there's a wait anyway.
Companies book HafenCity for team-building days. A brand can equip these events and act as the host, instead of just sponsoring them.
A joint edition from Sesselzeit and the product. Available as a voucher, a bundle, or a competition prize. Available through our shop and your channels.
The lounge is photogenic and quiet. Photoshoots and filming are possible outside of opening hours, including using the armchairs as a backdrop.
The timing is right. Massage makes you thirsty. Anyone who gets up looks for something to drink — this is not a contrived reason, but a physical one.
The condition is correct. People leave the chair relaxed and receptive. Products they try in this state are remembered differently than samples taken at the supermarket entrance.
The audience can be described. Working professionals between lunch break and the end of the workday, teams from Hamburg companies, guests who consciously plan their wellness activities.
Repetition is built in. Many come regularly. A brand is recognized over weeks, not just seen once.
We are looking for brands that fit the environment: alcohol-free, cold, functional, or deliberately simple. Water, tea, coffee, soft drinks, kombucha, isotonic drinks, non-alcoholic alternatives.
Collaborations are part of our daily routine, not the exception. These partners have their own pages on our website:
For brand collaborations, we offer our two Hamburg lounges: HafenCity at Grasbrookpark and Ballindamm on the Inner Alster. The remaining locations of our over 40 in Europe are partner spaces and will be arranged individually.
Four weeks at one location. That's enough to cover weekdays and times, and short enough to start without a long upfront budget.
That depends on the format, location, and duration. Sampling in exchange for goods delivery is possible, as is booking a share of the floor space. We provide figures after the site visit, not before.
Yes. The focus is currently on beverages, because the moment after a massage is so perfect for them. Cosmetics, sports brands, mobility providers, and financial service providers have also been present.
We'll coordinate sales in the lounge beforehand. Trying, giving away, and raffling are straightforward; sales require a brief clarification.
Write to gloria@naipo.de with the keyword "brand cooperation". The request goes directly to the people responsible for the lounges.
Brand, goal, desired timeframe. That's all the first email needs.
Request cooperationBook faster, get event info, and use exclusive features – all in one app.
Scan
Why NAIPO?
Trust is everything in a purchase like this. Here you can see transparently how NAIPO is rated on independent platforms and what stands behind the brand.
All ratings are from external review platforms — the links lead directly to the respective source. The verification of the ratings' authenticity is the responsibility of the respective platform. Last updated: July 2026
