How NAIPO is revolutionizing specialist retail: From testing point to flagship store in HafenCity
Purchasing high-end regeneration technology for your home or modern office is not a decision made spontaneously from a catalog. Such investments require trust and, above all, a genuine understanding of the hardware. For this reason, NAIPO has developed a unique, decentralized sales and marketing strategy in recent years that completely rethinks traditional retail.
As a leading supplier in the B2B sector, we strategically integrate our award-winning massage chairs into exclusive environments where people seek relaxation. Today, you can find over 40 official NAIPO Testing Points across Europe – for example, in renowned wellness resorts like the See- und Sporthotel in Ankum. At the same time, we are consciously pursuing strategic partnerships with leading corporate health networks such as EGYM Wellpass, Hansefit, and the Urban Sports Club. For us, these platforms are essential lead channels for acquiring new customers: members of these networks can test our devices via their apps for short sessions. Smart QR codes directly on the chairs immediately deliver all the technical details to the smartphone. This initial contact often sparks the desire to bring the technology into their own homes as a home office upgrade or, via the HR department, directly into their company's break rooms.
However, anyone who has spent ten minutes on a NAIPO chair at their hotel or after a workout at Hansefit will naturally want to thoroughly test the device before investing several thousand euros. It is precisely for this "Extended Quality Check" (QC) that we designed the NAIPO Experience Center in Hamburg. Our flagship store in HafenCity is the central hub for our modern "try-before-you-buy" concept and the logical extension of our Europe-wide network.
To enable this in-depth quality check, we have created a special infrastructure. Since our recliners are highly complex multimedia devices, special privacy booths have been integrated into the open sales area. This structural measure is absolutely essential for us: only with acoustic isolation can the recliners' integrated Dolby Atmos surround sound system be tested undisturbed by the rest of the store's hustle and bustle. At the same time, our customers can sample our in-house "Wellness Club" aromas in combination with the recliners. The enclosed spaces effectively prevent different fragrances from mixing in the rest of the showroom.
Accompanied by our experts and interactive digital catalogs (NAIPO OS) on tablets in the treatment rooms, each customer can discover under completely realistic conditions which model perfectly suits their lifestyle. Since we consider these appointments to be intensive and exclusive product demonstrations, it goes without saying that the service and reservation fee paid in advance for the test slot will be fully refunded or credited towards the subsequent purchase of a massage chair.
Through the close integration of hotel partners, corporate fitness networks, and our Hamburg store, we transform every touchpoint into a potential showroom. Here in the Experience Center, the cycle is complete, from the very first test encounter to the final purchase decision for your own home. Discover the future of brick-and-mortar retail and experience what modern shopping looks like today on your next visit.
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