NAIPO wins two German Brand Awards for pioneering R
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Articles: NAIPO wins two German Brand Awards for its pioneering retail concept

David Eberst German Brand Award NAIPO

NAIPO wins two German Brand Awards for its pioneering retail concept

NAIPO wins two German Brand Awards for revolutionary Retail 2.0 model in the health tech market

Hamburg / Frankfurt am Main – The transformation of brick-and-mortar retail requires radically user-centric approaches. For the successful implementation of this vision, NAIPO was recognized at the German Brand Awards in the following categories: “Brand Innovation of the Year” and “Brand Innovation and New Business Models” .

Founded in 2017 as a "digital-first" brand, NAIPO launched its first massage chairs in 2020 with a classic showroom concept: customers tested the chairs in an open space, continuously accompanied by a sales consultant. The elephant in the room with this traditional approach was the subtle pressure to buy. A consultant standing right next to the customer during the massage prevents genuine relaxation – and thus distorts the real-world test of the product.

With its award-winning Retail 2.0 model, NAIPO solves this problem through a radical shift in perspective: from public demonstrations to privately bookable brand spaces for genuine, undisturbed testing. In addition to its existing location in HafenCity (Am Grasbrookpark 1), the concept will operate concurrently at Ballindamm 2-3 starting in August 2026. In acoustically optimized suites, customers can experience the high-end massage chairs in complete privacy and a calming atmosphere. 

David Eberst Award naipo german brand award
Provided by: © Grand Visions


The jury particularly highlighted the smart fusion of experience, R&D, and operational logic. The driving force behind this realignment is David Eberst, who designed both the holistic retail concept and developed the proprietary control software NAIPO OS. The relaxed setup leads to a significantly higher number of test sessions and purchases. The fully anonymized usage data generated via NAIPO OS flows directly back into research and development. Thus, the new concept not only enables stress-free testing but also promotes the continuous improvement of hardware quality. NAIPO demonstrates how a showroom can simultaneously function as a testing hub, data center, and profitable flagship project.

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